Our Story

Our Story

Buying diamond jewellery is not an easy feat. There are hundreds of options available and many factors to consider – more than just the 4Cs! Diamond purchases are not made regularly and can last generations, which is why it is important to do your research, be aware and selective in what you are choosing.

That’s where I come in. I’m Niyati Kapadia, a fashion graduate from Parsons University, New York, with a strong family background in the diamond industry. The bespoke, personalized service I provide gives you access to both my network within the industry, and the insights I’ve gained into the variety of diamond jewellery available. I will help you understand your options and get a truly beautiful piece of jewellery – at the right price!

What sets us apart?

You will get a piece you absolutely love.

Nothing can be better than something that is created to suit
your preferences exactly. Niya K’s personalized
service ensures that you understand the choices
available and are involved in the process.

You get great prices.

An industry insider, I have access to wholesale prices for loose
diamonds and am happy to pass these discounts on to my

You get design advice from a fashion professional.

Having worked with some of the top fashion labels in the world,
I continue to keep one toe in the fashion world and am always
up-to-date with what’s on trend.

You can be assured about the quality.

I have access to the finest production teams – the detail, finish
and beauty of your jewellery will speak for itself. The Niya K team
extensively research and find the best diamond options for our
customers, checking each stone personally before proposing

Trust and integrity.

When buying jewellery, this might be the most important of all. I
believe in keeping my customers well informed about what they
are buying. Every piece of Niya K jewellery is stamped with the
gold and diamond information; all diamonds are natural and
conflict free, sourced from ethical and reputable suppliers.